MARKETING – SUPERMARKETS IN TARANAKI NZ!

FOUR  SQUARE  SUPERMARKETS!

Four Square is a chain of Supermarkets in New Zealand.

During the 1950s the Foodstuffs advertising department designed the famous “Mr 4 Square” who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four Square store and eventually becoming a nationally recognised symbol in New Zealand, remaining famous to this day.

Four Square Supermarkets are found all the way around Mount Egmont/Taranaki in Taranaki NZ.

Everyone can Tell a 4-square Supermarket with it’s bright yellow walls.

It is a household name that emerged back in the 1920’s. 1 April 1925, a buying group registered a company, Foodstuffs Ltd (later Foodstuffs (Auckland) Ltd), the first of three regional co-operatives based in Auckland, Wellington and Christchurch, which now form the Foodstuffs group of co-operatives. Early versions of the Four Square signs were produced in the form of red and gold hand painted glass panels for display in members’ stores.

Marketing Four Square Supermarkets around the mountain in Taranaki.

Challenge Four Square BJ’S Waitara: Mcleans Street, Waitara. PHONE: (06)754 3125

Eltham 4 Square: 156 High Street, Eltham. PHONE: (06)764 5310

Four Square 45: 77-79 Tasman Street, Opunake. PHONE: (06) 761 8668

Les’s Place 4 square: 87 Egmont Street, Patea. PHONE: (06) 273 8202

Manaia 4 Square: 53 South Road, Manaia. PHONE (06) 274 8406

Moturoa Four Square & Bulk Store; 3 Lowry Street, New Plymouth. PHONE: (06) 751 1372

Oakura Four Square: 1129 Main Road, Oakura. PHONE: (06) 752 7862

Okato Four Square Discount: 66 Carthew Street, Okato. PHONE: (06)7524014

Urenui 4 Square: Nikorima Street, Urenui. PHONE: (06) 752 3895

Vogeltown Four Square Discount: 333 Carrington Street, New Plymouth. PHONE: (06) 753 5014